In a digital world where social media plays a significant role in marketing, “Instagrammable” moments are the new it. That can make a substantial difference in attracting customers to your cafe. So you have to make sure that even your branded display stands and other important parts of the cafe are on point.
We want to talk about branded display stands because they can serve as a unique canvas for these moments. They can enhance your social media presence and help your cafe to stand out.
So in this article we will delve into the art of creating visually appealing and Instagram-worthy branded display stands. Let’s find out more about this exciting world where marketing fixtures and social media come together!
Harnessing the power of Instagram
It is safe to say that Instagram has transformed the way businesses market themselves. Especially if we’re talking about the food and beverage industry. So simply by incorporating visual aesthetics into your cafe’s design and branding, you can create enticing images. Those will easily draw the attention of Instagram’s vast user base. Everybody loves a good photo!
For example, branded display stands, when designed well, can contribute to this visual appeal. They provide the perfect backdrop for stunning photos. Whether it’s a picture of a delicious pastry, a specialty drink, or a panoramic shot of the cafe’s interior.
Make sure to create aesthetically pleasing stands
The first step to creating Instagrammable branded display stands is to ensure they are aesthetically pleasing. This goes beyond merely placing your logo on the stand. You have to consider the color scheme, materials, and even the typography you use.
At the end of the day, all of these elements should reflect your brand’s identity while also being visually attractive.
Think materials like wood, metal, or glass. Those can add different textures and visual appeal to your stands. Bright, contrasting colors can make your displays pop, and sleek, minimalist designs can appeal to a modern, trendy audience.
For example, wooden easel stands can be both functional and aesthetic, giving that rustic feel to the cafe.
And then sustainable banner stands immediately give your clients a perception of you being eco-friendly. And that is a big thing nowadays that people would enjoy posting on their social media.
Create picture-perfect product displays
Your branded display stands can house a variety of items, from menus and promotional materials to the products you sell. So make sure to arrange these items in a way that’s not only practical but also visually appealing.
For example, if you’re displaying pastries, arrange them by color or size to create a pleasing pattern. If you’re displaying bottled beverages, consider using stands that have different levels to add depth and visual interest to your display.
Always encourage customer engagement
Once you’ve created your Instagram-worthy display stands, encourage your customers to snap photos. And it’s even better if you encourage them to share them on their social media too.
You can even create a unique hashtag for your cafe and display it on your stands. This will not only increase your social media presence but also create a sense of community among your customers.
Some examples of cafes that nailed the Instagram game
There are numerous examples of cafes that have successfully leveraged Instagram with their branded display stands.
Here are 2 good examples:
- Cafe Gratitude – this Californian chain of organic plant-based restaurants is known for their wood-made, branded display stands that hold menus and tabletop items. Their natural, rustic aesthetic has become a hallmark of their brand and features prominently in Instagram posts.
- Palm Vaults – and this UK-based cafe uses vintage, pastel-colored stands to display their range of unique drinks and cakes. The best part is that the color scheme of their stands matches perfectly with the overall aesthetic of the cafe. That way making it a hot spot for Instagram users.
These tricks are very simple yet very effective. Try to find your own way to stand out!
We can surely say that these days creating Instagram-worthy moments with your branded display stands can help increase your cafe’s visibility. It will drive customer engagement, and even boost sales.
It’s a testament to the power of visual marketing in today’s digital age. No wonder Instagram is one of those apps that have stayed around for years and years.
Our future articles will delve deeper into the role of social media in cafe marketing, looking at other platforms such as Facebook and Twitter, and exploring how to engage with customers online effectively.
So, stay tuned for more exciting content on enhancing your cafe’s marketing game!